Magnetic Sponsoring review
. It’s, well, magnetic. It’s attraction marketing at its best. The following is a condensed version of an email from Mike Dillard. I made a few comments, too.
Do you ever feel like you bought a business in a box, but that a few parts might be missing? You know… The pieces that actually make it go and produce?
Well, if you feel like that, it’s because you’re right.
Here is what you may not have realized about Ray, McDonald’s, and your business…
Ray’s primary mission was to sell McDonald’s franchises to franchise buyers, which then sell the burgers to the customers. More franchises = more burgers sold.
Our job as networkers is no different. We sell our franchise opportunity to others, and collectively market the product to the end consumer.
Well, this is exactly where the genius of Ray Kroc becomes apparent…
Ray knew the product wasn’t going to be the initial key to success for his franchise buyers, just as your product is not the initial key to your success in your mlm business. Having a good product is important after the fact… Once you actually have customers. Then it’s critical to give them exactly what they want.
The key to McDonald’s success with both franchise owners and customers, was their duplicatable system.
In fact the system was so fine-tuned, that you could take a team of unskilled, inexperienced high school kids, and have them run the show.
All they did was flip the switches, that ran the machine, which did the majority of the work behind the scenes.
As these machines popped up around the country, the end product to the consumer became more than just food. It became the predictable expectation and atmosphere provided by Ray’s magical machines. (Of course, it was extra genius to cater to the little people with little ages of the family.)
And THAT is what McDonald’s provides better than anyone else in the world. That is their TRUE product to the consumer-predictable results.
So, as a network marketer, selling a business franchise, what are you selling to your potential buyers?
You have a ton of websites and material about your company’s history, their record breaking growth, their debt-free finances, the ORAC value of your product, the Physician’s Desk Reference number, the user testimonials… Blah blah blah.
Do what Ray did.
People get rich in this world by solving other people’s problems, and when you sell someone your opportunity, you are not solving a problem, you are giving them a bigger one!
Product and comp plans don’t make you successful. Systems do. And when I say systems, I mean a complete system which includes the pieces that bring in your customers (ads), sell them your product (marketing), and then deliver the goods.
These machines (ads and marketing) should be doing the work for you. All you need to do is push the “Go Button” and become buddies (customer service, cashiers) with the folks who come through the system. Not because you are unskilled or lazy, but because a system is duplicatable and you are not.
It provides a predictable result.
Show them and sell them a system for attaining the results they want. Solve their problem. Provide them with a system that will bring them the results they desire, and you will reap success beyond your wildest dreams.
Get a copy of the one and only instruction manual in this industry that tells it how it is, and will show you how to turn your business into the ultimate franchise system.
Learn how to create the machines that bring in the customers.
Learn how to create the marketing that sells them on your product or service.
Learn how to build a duplicatable system so effective, that anyone who bothers to show up to work will be successful.
It’s not that hard, it’s just that no one’s bothered to show you how to do it yet…
Mike Dillard will stand by his products and give you your money back if you aren’t completely satisfied…even after one year. That is a really good offer.
