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Blue Ocean Web 3.0 Marketing Strategy

By janmiddleton On June 2, 2009 Under Featured, Funnel system, Helpful comments, Online marketing, Training

Blue Ocean Strategy renders your competition irrelevant.

Red Ocean

Known markets
Competition for customers
Defined Accepted limitations
Perceived Shrinking, Limited resources

The RED Ocean is in the frenzy in the fray of competition…the blue ocean doesn’t even notice.

The Red Ocean focuses on existing customers within an existing market space. In this market, there is a limited number of customers who are looking for a certain product.

There is a perception of lack-lack of customers so lack of dollars to be spent.

Blue Ocean represents the unknown and limitless opportunities. Businesses and ideas not even in existence.

New Market and Demands. Competition is irrelevant.

Focus is on non-customers on businesses, ideas and products not yet developed.

Blue Ocean

VALUE INNOVATION

Ignoring Competition
Focusing on the BUYER
Perceived Value Skyrockets Confidence
For Company and Its Customers

Based on a book written based on a Harvard Business Review article.

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